Understand Accounting...

By Derek Stone

now available from amazon

Featured Case Study

Julia’s Retail Shoe Shop

THE ANALYSES OF THOMAS COOK

  • The company had three main Chief Executive Officers over eleven years.
  • The cash flow story is shown for each of them
  • So are the ratios
  • to see them, download the case study
  • Here is the summary cash flow over the eleven years:

Understand Accounting

ARE YOU:

STARTING A NEW BUSINESS? THEN THIS IS A MUST FOR YOU.

A MANAGER ? IT WILL HELP YOU TO UNDERSTAND YOUR INTERNAL CONTROL DOCUMENTS – AND THE ACCOUNTANTS WHO PREPARED THEM!

A STUDENT? IT ANSWERS ALL YOUR QUESTIONS ABOUT HOW ACCOUNTING WORKS; DEBITS AND CREDITS WILL NEVER CAUSE YOU CONCERN AGAIN.

‘Understand Accounting’ tells a story about Andrew, who is setting up a new business and who needs to prepare a five-year plan. He asks a friend, Richard, to help him and he learns that recording his plans is as easy as 1=1.

Andrew asks many questions and perseveres until he is sure that he really understands WHY the system works.

Financial Analysis – The Thomas Cook Story

This company has been examined by a Parliamentary select committee and I have analysed it’s financial statements. To see the full picture download the case study located under Products/cash flows.

THE ANALYSES OF ADDITIONAL COMPANIES ARE TO BE FOUND IN THE PRODUCTS/CASES CATEGORY ALSO,AND MORE WILL BE ADDED AS THEY APPEAR IN THE NEWS. AT PRESENT THERE ARE ANALYSES OF:

Bonmarche

Carpetright

Castleton

Cyanconnode

Marks and Spencer

Marks and Spencer Ratios

Thomas Cook

THERE ARE CASE STUDIES FOR YOU TO PRACTICE ON. TWO TYPICAL ONES ARE DESCRIBED BELOW: